LOGO FILES

PICKING A FILE
Vector first. Use the SVG wherever the destination accepts it, because it is the
only version that is correct at every size. Reach for a raster only when the
destination cannot take vector.

  Primary lockup            The default. Mark, divider, name, descriptor.
  Compact lockup            No descriptor. For embroidery, engraving, and any
                            surface that cannot hold a hairline.
  Reversed                  Warm paper ink, for placing on navy.
  One color navy           The rule inside the mark goes navy. Single-ink print.
  One color black          Everything black. Newsprint, fax-grade reproduction.
  One color white          Everything white. Knocking out of a dark ground.
  Monogram                  The stacked DD alone.
  Icon, solid/outline/circle  Favicons, app icons, social avatars.

THE THREE FORMATS
  svg/                Vector. No size limit, no background.
  png-transparent/    Raster with an alpha channel, at three sizes.
                      The reversed and one-color-white files are light ink, so
                      they will look blank on a white page. That is correct.
                      Place them on navy or another dark ground.
  jpg/                Flattened. JPG has no alpha channel, so each file is baked
                      onto one of the grounds the identity permits: white, warm
                      paper, or navy for the reversed set. If you need the mark
                      on any other color, use the SVG or the transparent PNG.

MINIMUM SIZE
  Primary lockup      40 px tall on screen, 57 mm wide in print.
  Compact lockup      24 px tall on screen, 24 mm wide in print.
  Monogram            16 px tall on screen, 6 mm tall in print.

CLEAR SPACE
  Leave the height of one D from the mark clear on all four sides. That is
  0.690 of the cap height, or one third of the lockup's overall height.

DO NOT
  Stretch or condense. The aspect ratio is 5.864 to 1.
  Recolor. Navy and burgundy are fixed; the one-color files are the only
  substitutions.
  Remove the burgundy rule. It is the fraction bar the mark is built on.
  Rotate, box, add a shadow, or rebuild the lockup by setting the type yourself.
  Place it on a photograph. Reverse it out of a solid navy panel instead.

Full standards, including the construction grid and the measured minimum sizes,
are in 06-Identity/DonDodds-Identity.pdf.

Questions: press@dondodds.com
